Scent + Memory: The Relationship

Have you ever smelled pine needles and was instantly transported to your grandparent’s house for that Christmas gathering, years ago? Smelled coconut and thought of that beach vacation, last summer? While it is widely believed that sound is the strongest of our five senses, did you know that smell is actually the most prominent?

It’s true! According to the Association of Psychological Sciences’ Observer, “...There is a strong connection between smells, connections and early life experiences.”

So how do your nose and brain work together to make such a strong connection? In that same article, the author explains that, “...The brain’s olfactory bulb is connected to both the amygdala (an emotion center) and to the hippocampus, which is involved in memory.”

Not only does smell enable us to travel back in time; it can also evoke emotions. That is what we strive to do at The Rustic House.

Scent is a powerful tool; according to the article Psychology And Smell, “The emotional response to smell is governed by association…[meaning] people can have different perceptions of the same smell.”

Whether you are gravitated towards the warmth of vanilla or invigorating spearmint, there’s more to scent than setting a mood; it can also be therapeutic. We offer several candles that have healing elements:


  • French Lavender - relaxation and stress relief
  • Eucalyptus + Spearmint - invigorating and energizing
  • White Tea + Ginger - Helps with breathing, has calming effect
  • Grapefruit + Jambu: Lifts mood, energizing

    We strive to not only evoke memories--but to help you create them as well! If you have a wedding, baby shower or other special event coming up, our candles make the perfect party favor. Set up a meeting with us to discuss custom scents and packaging.

    Scent is the most powerful of our five senses; we want to help you tell your story so your memories will last a lifetime.


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